Neil M. Denari Architects
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Cor-Tex   1982-98
NMDA    1998-     

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Site Design: INNER IDEAL
©2024 NMDA_LA

Year of the Dragon




Adidas Outlet Store / 2002

Herzogenaurach, Germany



Site:                    On the periphery of Herzogenaurach, Germany
Program:            Outlet Store and Cafe
Size:                    5,000 Square Meters
Collab Arch:      Friedrich Tuczek, Raumzeit
Status:                Limited Competition Proposal

Located at the edge of a large tract of land north of the town of Herzogenaurach, Germany, the first Adidas Outlet Store in Europe will mark an entrance to the headquarters for one of the most well known companies in the world. Adi Dassler founded a shoe making operation in this town near Nuremburg in 1933, a company whose name became Adidas in 1946.

The outlet store is an emergent building type in Germany. The brief asked for a 5,000 square meter building composed of sales areas, storage, and offices, essentially that of an industrial warehouse facility.



Adidas Supergrip, the Superstar prototype. Image: Adidas Archive
Along with the building, 380 parking spaces were required on a 2.2 hectare site. Adidas also asked for a building with a clear “signal character”, one that would be both inexpensive and attractive. The site, a kind of soft triangular shape, converges at a roundabout. The building takes the shape of a near equalateral triangle in response to the site configuration and as a more than coincidental reflection of the Adidas 3 stripe logo. Dark gray metal panel surfaces wrap different program zones that at the same time create an external identity for the building.

Project Team: Neil Denari, Duks Koschitz, Carmen Hammerer



Neil Denari’s chartreuse Adidas Stan Smith’s